Foodex Japan 2026

The European Union (EU) is bringing its pavilion to Foodex Japan 2026 exhibition to be held in Tokyo from 10 - 13 March 2026

Register for the Opening Register for the Opening
Register for the Opening
About

European Union Pavilion at Foodex 2026

Enjoy the excellence of European food and beverages and discover why ‘When EU food meets Japanese Food It is the Perfect Match!’ at Foodex Japan 2026! 

Europe’s unique culinary traditions have generated a huge variety of food and beverage products that reflect the continent’s amazing diversity. The European Union Pavilion at Foodex Japan 2026 will offer an immersive experience into this diversity and around the quality, safety, authenticity and sustainability of European food and beverages, informing and inspiring Japanese buyers, retailers and distributors. Over four days, the EU Pavilion will host a series of cooking demonstrations, information sessions and tastings. 

As part of the 'Perfect Match!' campaign, the EU Pavilion at Foodex Japan 2026 will present a great variety of products from across the 27 EU Member States, providing opportunities for Japanese food industry professionals to discover the added value that these products bring. 

Show Dates & Hours

Practical information: 

 

Where: Tokyo Big Sight, 3 Chome-11-1 Ariake, Koto City, Tokyo 135-0063 

EU Pavilion: Booth W1-JJ18 

Opening times:
  • Tuesday, 10 March        10.00-17.00 hrs.
  • Wednesday, 11 March   10.00-17.00 hrs.
  • Thursday, 12 March       10.00-17.00 hrs.
  • Friday, 13 March            10.00-16.30 hrs. 

Attention: Foodex Japan attendance is contingent upon completing online registration to the fair.  

Kindly click on the following link. 

Official opening ceremony of the European Union Pavilion

The European Union Pavilion’s official opening ceremony is your chance to get to know and learn about the true diversity of food and beverage products from across the 27 EU Member States, their quality and safety standards, authenticity and sustainable production characteristics. Join us with the European Union Delegation to Japan as we kick off the European Pavilion in style with the help of our star Chef as he skilfully prepares a “Perfect Match!” recipe for you to discover. 

Don’t miss out! Join us for the Opening Ceremony at 11:40 on 10 March 2026 at the EU Pavilion (Booth JJ18 in West Hall 1). 

Register to attend the opening ceremony here. Please note you will first need to register to Foodex Japan  

European Union Member States present at Foodex Japan 2026

Discover the dazzling diversity of European food products by exploring the various European Pavilions showcasing a wide range of EU food and beverages from across 27 Member States.  

Discover EU Pavilions present at Foodex Japan 2026

Practical information

Tokyo time
My time
Agenda
-
Time
-
map-pin
Tokyo Big Sight, 3 Chome-11-1 Ariake, Koto City, Tokyo 135-0063
booth
EU Pavilion: Booth W1-JJ18
Agenda

Discover the agenda

European Union Pavilion activities 

The agenda of events for the four days of the EU Pavilion at Foodex Japan 2026 is packed with product tastings, cooking shows and product workshops that will present the excellence of food and beverages from the EU. 

Permanent tasting sessions will be offered at the pavilion each day, with EU products available for your sampling pleasure to include: 

  • Dairy products
  • Processed agricultural products
  • Meat and processed meat
  • Olive oil
  • Fruit and vegetables
  • Organic products 
  • Wine, beer, and spirits 

Over 350 products will be exhibited at the European Pavilion with a special focus on sustainable and organic products and products protected as geographical indications (GIs) - the EU’s own quality certification system to protect products unique to specific regions and their traditional production methods, in a series of product oriented sessions and live cooking shows:  

  • Cooking shows by Star Chefs Masahito Ueki and Anthony Stettler
  • Product-oriented sessions  

For further information, please contact:foodexjapan2026@agripromotion.eu 

Sitemap
Speakers

EU representative

Image
Thomas Gnocchi

Mr. Thomas Gnocchi

Chargés d'affaires, Delegation of the European Union to Japan

Thomas Gnocchi started his assignment as Minister / Deputy Head of the EU Delegation
to Japan in September 2024. Between 2020 and August 2024, he was Ambassador /
Head of the EU Office to Hong Kong and Macao. Prior to that, he was Deputy Head of
Division for Japan, Korea, Australia, New Zealand and the Pacific and Deputy Head of
Division for Afghanistan and Pakistan at the European External Action Service in Brussels.
He served as Deputy Head of Office and Head of the Political, Economic and European
Integration Section at the EU Office in Kosovo between 2012 and 2017 and as Head of
the Political and Information Section at the Delegation of the European Union to Serbia
between 2008 and 2012. Between 2003 and 2008, he worked at the European
Commission in Brussels as desk officer for a number of Asian countries including
Cambodia, Indonesia, Thailand, Timor Leste and Vietnam. From 1994 to 1996 and from
2001 to 2003 he was posted in Beijing, P.R. China and between 1996 and 2000 he served
in the Delegation of the European Commission to Vietnam. Thomas Gnocchi was
educated at the London School of Economics (B.Sc. in Economics), Yale University (M.A.
in Economics) and Tianjin University, P.R. China (Chinese language). His native
languages are Italian and English and he also speaks French, Chinese and some Serbian.

Moderator

Image
Ms. Akiko Nakaya

Ms. Akiko Nakaya

Akiko Nakaya is a bilingual communication expert helping clients across the world with her voice. She's also a big foodie and has worked as a gourmet reporter and food tour guide.  

With a background in economics from Keio University, Akiko is skilled in delivering both dynamic and professional presentations in various industries, from sports to corporate events, medical conferences and others. 

Chefs

Image
Chef Anthony

Mr. Anthony Stettler

Anthony Stettler is a French-born chef and hospitality consultant based in Tokyo, with over 20 years of experience bridging European culinary heritage and the Japanese gastronomic landscape. Trained in classical French pastry and cuisine, his professional foundations are deeply rooted in Europe, where he developed a strong respect for traditional techniques, premium ingredients, and artisanal savoir-faire.

Before settling in Japan, Anthony built his career within the framework of French and Italian culinary traditions, experiences that continue to shape his philosophy and approach. In Tokyo, he has held executive roles in renowned hotels and restaurants, consistently translating European flavors, products, and dining culture for the Japanese market while preserving their authenticity.

Today, as an independent consultant, he supports European and Western brands—particularly from France, the UK, and the US—in entering and growing within Japan. His work focuses on adapting European gastronomic concepts, sourcing, and experiences to local expectations, acting as a cultural and operational bridge between Europe and Japan’s highly demanding F&B environment.

Image
chef ueki

Mr. Masahito Ueki  

Masahito Ueki is a genius of preparing French cuisine with a Japanese soul. In Japan, he is known as a "wakonyosai 和魂洋才", which means an outstanding chef with a Japanese spirit who employs Western skills. Recently, he's been very active on various TV shows and done interviews for magazines as a European gourmet dining ambassador. 

Sommeliers

Image
Ken Hasebe

Mr. Ken Hasebe

With a strong European background and a deep-rooted passion for wine, Ken Hasebe is a leading figure in Japan’s wine industry. As President of Wine Cellar HASEBE, he has dedicated his career to curating and promoting exceptional wines, seamlessly blending global influences with Japan’s evolving wine culture. 

Ken Hasebe is also a Lecturer for ""Wine Classes"" at Yomiuri Culture Hachioji and serves as Wine Concierge for JR East’s luxury ""TRAIN SUITE Shiki-shima,"" where he provides expert wine pairings for an unparalleled travel experience. In addition, he plays a key role in shaping Japan’s sommelier community as a Board Director of the Japan Sommelier Association. 

His strong connection to European wines is evident through his Certified Bordeaux Wine Tutor accreditation, granted by the Conseil Interprofessionnel du Vin de Bordeaux (CIVB) since 2011. Further demonstrating his commitment to quality and authenticity, he is a Sensory Evaluation Committee Member for the Koshu City Origin Designation Wine Certification System, ensuring the excellence of Japan’s premier wines. 

Professional Credentials & Achievements: 

Certified Sommelier Excellence – Japan Sommelier Association 

Certified "Conseiller" – SOPEXA JAPON 

International Higher Certificate (2007) – WSET (Wine & Spirit Education Trust) 

Champion of the 9th National Wine Advisor Championship 

Certified "Sommelier Excellence" – Japan Sommelier Association

Other speakers

Image
mixologist

Mr. Manuel Rodrigues

Manuel Rodrigues is a Portuguese-born, France-raised beverage executive based in Tokyo, with a strong European foundation in wine, spirits, and luxury hospitality. His career bridges European beverage culture with premium hospitality and distribution across Asia.

He has held senior roles including Beverage Director at the Grand Hyatt Tokyo, Beverage Manager at The St. Regis Singapore, and Head of Prestige and General Manager at Rémy Cointreau Japan, where he led the development of French and European spirits in the Japanese market.

Today, Manuel is the founder of a boutique beverage distribution agency specializing in the HORECA sector, supporting premium international brands with a refined, Europe-inspired approach adapted to Asia.

Image
erwan

Mr. Erwan Khenache

With a strong interest in cultural exchange and gastronomy, he studied Japanese language and culture at Paris Diderot University (Paris 7) and completed an academic exchange at Nagoya University in Japan. He later worked in international relations, contributing to cross-border cultural projects between European and Japanese local authorities.


He then joined an international trading company, where he managed the import and distribution of premium European food products, primarily from France, Italy, and other EU countries, to gourmet retailers, organic stores, and high-end markets. This role provided hands-on experience in European product sourcing, quality standards, and market positioning.


Based in Nagoya, he also managed a bar and gastronomic space dedicated to creating refined food and beverage pairings, combining European culinary products with Japanese drinks such as sake. His work emphasizes harmony, balance, and storytelling through carefully curated dining experiences.
His background bridges European products, international projects, and gastronomy, with a focus on promoting European craftsmanship through cross-cultural collaborations and experiential dining.

 

Image
Karen Olive

Ms. Karen Naoi

At OLIVIERS&CO, a France-born brand dedicated to premium olive oils, Karen oversees product selection and recommendations, guided tastings, and the planning of gastronomic events. Her work is deeply connected to Mediterranean olive-growing regions, highlighting the diversity of European producers and their terroirs.

With a strong storytelling approach, she translates origin, variety, and craftsmanship into an accessible and engaging olive-oil-centered lifestyle, spanning everyday cuisine to refined culinary and gifting experiences.

Karen is a certified Olive Oil Sommelier accredited by the Japan Olive Oil Sommelier Association. She excels at clearly explaining sensory profiles, quality indicators, and usage, with particular expertise in pairings with bread, wine, and a wide range of dishes. In addition, she is actively involved in education and outreach, serving as an instructor in junior and professional sommelier courses.

Image
sebastian

Mr. Sebastian Hohentanner

Board Director of the Japan Beer Sommelier Association, Sebastian Hohentanner is a German beer professional born in Munich, with deep roots in European brewing culture.

He serves as Marketing & Sales Director at BET Co., Ltd., where he is responsible for key brewing materials including hops, malt, yeast, and glassware. He is a certified Doemens Beer Sommelier and represents Germany at the Beer Sommelier World Cup 2025.

An experienced judge at major international beer competitions, he brings strong technical knowledge, market insight, and a European perspective to professional beer tastings and educational sessions.

Resources

Recipes

by Chef Masahito Ueki

Recipes

by Chef Anthony Stettler

How to get there