Irresistible Europe, countless combinations
A communication campaign promoting the excellence and great variety of EU food and beverages in China.
Food and beverage products are an essential part of our European heritage. They are the fruit of care and experience, connected to authenticity, safety, sustainability and quality.
Tradition by excellence
Centuries of tradition and know-how give European products their distinctive flavour. Their origin and link to specific regions are protected by quality labels.
‘Irresistible Europe, countless combinations’ represents the huge variety, quality, and range of different flavours which are associated with European food and drinks. We invite people to explore, discover, and share the rich multitude of products made in the EU.
About the campaign
The ‘Irresistible Europe Countless Combinations’ campaign looks back on several years of successful EU promotion on the Chinese market. Our partners on the ground are main Horeca industry representatives, including top-notch chefs, sommeliers, and retail chains.
Knowledge Questions & Answers Game - Irresistible Europe, Countless Combinations
As part of the “Irresistible Europe, countless combinations” campaign, this educational game was launched on 1 September 2023, on the WeChat mini platform.
