About the campaign
The ‘Irresistible Europe Countless Combinations’ campaign is proud to look back on several years of successful EU promotion on the Chinese market. Launched in 2019, the campaign has become a landmark for establishing and strengthening the reputation
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Our partners on the ground are main Horeca industry representatives, including top-notch chefs, sommeliers, and retail chains.
Together, we have created
- Consumer events/Open days
- Chef’s tables
- Taste seminars
- Retail promotion activities
- Horeca promotion events
- Product specific webinars
and participated in food and trade fairs across the different regions and cities in China.
So, what is on offer across the ‘Irresistible Europe, countless combinations’ campaign?
- Urban consumers can participate in activities across northern, southern, eastern, and central China. These range from the biggest cities of Beijing, Shanghai, Guangzhou and Shenzhen to regional food distribution hub Chengdu, northern China’s key import hub Tianjin and major port cities Qingdao and Xiamen – both with long traditions of importing food and beverages.
- Professionals looking to sample the countless combinations directly, top-notch chefs and sommeliers can take part in our food tasting events.
- Chinese businesses, meanwhile, can discover brand new opportunities to work with EU food and drink producers.
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Take a look at one of our tasting events (video in Chinese)
Media AV Portal Video
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Recognised quality
The EU’s food traceability system – in place at every step of growing and production – ensures the safety and quality of EU food products. We are proud that our promotion activities reflect this quality and have been awarded multiple awards.