Multi campaign
Inactive
Acronym:
5ATOG DA
Number:
825096
Call ID:
AGRI-MULTI-2018
coordinator:
5 AM TAG EV
-
Germany
partner:
AGRARMARKT AUSTRIA MARKETING GESMBH
-
Austria
5 am Tag - Obst und Gemüse
The 3-year-multi-country-programme, 5ATOG DA is presented by 5 am Tag e.V. and Agrarmarkt Austria Marketing GesmbH, two agri food sector bodies, in which business and health partners are joined to increase the consumption of fruit and vegetables (f & v) in a balanced diet in Germany and Austria. The message will notably focus on aiming at having at least five portions of a variety of f & v each day, which is still not reached by the majority of households.
The strategic objective is to conquer the field of snacks in a trend situation which is characterized by the structure of everyday life: snacking at schools, at workplaces and out-of-home, which thus also specify the target groups. The key messages are: it is very easy to eat healthy, f & v are the ideal snack for in-between and f & v in Europe are safe, harmless and available in a great variety; the EU vouches for high standards of production, quality, hygiene, marking, traceability, nutritional value, taste and environmental protection.
In order to carry out the afore-mentioned strategy, several tools will be used such as website, social media, 5 A Day school excursions and promotions and 5 A Day workplace interventions, TV-/advertorial advertisement, trade- and consumer-shows and PR in general and with special media work formats like a European 5 A Day symposium.
The 3-year-multi-country-programme, 5ATOG DA is presented by 5 am Tag e.V. and Agrarmarkt Austria Marketing GesmbH, two agri food sector bodies, in which business and health partners are joined to increase the consumption of fruit and vegetables (f & v) in a balanced diet in Germany and Austria. The message will notably focus on aiming at having at least five portions of a variety of f & v each day, which is still not reached by the majority of households.
The strategic objective is to conquer the field of snacks in a trend situation which is characterized by the structure of everyday life: snacking at schools, at workplaces and out-of-home, which thus also specify the target groups. The key messages are: it is very easy to eat healthy, f & v are the ideal snack for in-between and f & v in Europe are safe, harmless and available in a great variety; the EU vouches for high standards of production, quality, hygiene, marking, traceability, nutritional value, taste and environmental protection.
In order to carry out the afore-mentioned strategy, several tools will be used such as website, social media, 5 A Day school excursions and promotions and 5 A Day workplace interventions, TV-/advertorial advertisement, trade- and consumer-shows and PR in general and with special media work formats like a European 5 A Day symposium.
Product sectors:
- Fruit (fresh or dried)
- Preparations of vegetables, fruit or nuts (incl. table olives)
- Vegetables (fresh, chilled and dried) excluding sweetcorn
Target countries:
- Austria
- Germany
Budget
Total
2 961 055
€
EU contribution
2 368 844
€
Duration 36
months
Start date
End date
Quality schemes
- PDO/PGI/TSG