European food products took the spotlight on one of India’s most popular culinary shows as the European Union partnered with MasterChef India for a special challenge during the programme’s finale week, reaching an audience of more than 20 million viewers.
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A taste of home with EU tadka
Discover the vibrant fusion of European craftsmanship and Indian creativity in this unique cookbook, born from a shared passion for authentic, sustainably sourced ingredients. Explore bold, diverse recipes that bring global flavors to everyday cooking and create unforgettable memories at your table.
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Watch the recordings of the Info Days on the 2026 Calls for Proposals!
Learn more about funding opportunities for promoting EU farm products in the internal market and worldwide by joining our Agri-food promotion (AGRIP) Info Days. The 2026 event took place onsite in Brussels and online, on 27 and 28 January 2026. The recordings are available on the event page.
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European Commission adopts 2026 Promotion of Agricultural Products Work Programme
Record 2026 EU funding boosts agri-food promotion as Commission launches new food campaign.
