JAMONES IBERICOS AMBASSADORS WORLD PROJECT MI: SPAIN, GERMANY AND FRANCE

This project is presented as a continuity to what was developed over three years in France, Germany and Spain as a continuation of what has been developed over three years with ID: SEP-210426225 under the claim: “Ham, the Passion of Europe”. A project included in a common global strategy alongside 2 other simple programmes that we are already competing with in this call (TP – China con ID: SEP-210687091 and TP - Mexico with ID: SEP-210687095).  

This project will continue to work on the TARGET of end consumers, professional trend-setters (HORECA, chefs, meat retailers, ...) and campaign amplifiers (press, KOLs, influencers, bloggers), in order to continue working on the general and specific communication objectives, to introduce and highlight the specific qualities of this pork production with regard to aspects such as product food safety, traceability and labelling of Cured Hams, the authenticity of a European product with centuries of tradition, nutritional and health aspects of the product and respect for animal welfare and for the environment and sustainability. 

A programme that will yet again work on emphasising the quality of the product, its flavour, its diversity and, of course, all the aspects of an exclusive European product.  

The project incorporates a very important European dimension in terms of message, strategy and scope. The AMBASSADORS WORLD PROJECT will reach more than 290,000,000 impacts worldwide, 126,374,250 with this programme in France, Germany and Spain, thus contributing to the expansion of the entire European pork sector. 

The requested budget is balanced, with a good cost-efficiency ratio enhancing this European Programme competitiveness and increasing the product sales quota by over 20% in France (with an ROI 10.56%), 15% in Germany (ROI 10.99%) and 10% in Spain (ROI 23.07%), in addition to building awareness directly among more than 126 million consumers and more than 2.500 professionals/ restaurateurs.