BE GOOD WITH ORGANIC FOOD FROM EUROPE!

BE GOOD WITH ORGANIC FOOD FROM EUROPE! is a proposal presented by Bio Orto, a recognized Organization of Producers, made up of 18 members, including 17 producers, who deliver over 70% of strictly organic products, for the Agrip Simple Organic call for the internal market, in particular Italy and France, identified as the two recipient countries of the promotion actions.
The project aims to increase the degree of knowledge and awareness of the characteristics of European organic products compared to conventional ones of consumers and to achieve, by the end of 2026, an overall increase in exports of organic products to France + 269% compared to 2021 and an increase in sales on the national market of + 19% compared to 2021.
Promotion actions aim to improve the degree of knowledge and awareness of the characteristics of European organic products compared to conventional ones, as well as greater knowledge of the information that the organic logo intends to provide as well as to develop specific knowledge on the sustainability of the various stages of the life cycle of certified organic products.
The central message wants to evoke:
- the physical well-being linked to the lifestyle of the consumer of organic products, who pays attention to nutritional elements, quality, production methods and origin of the foods, integrating them into an average health-conscious lifestyle, consistently linked to the FBDG.
- the importance of adopting a careful and aware approach to consumption, preferring organic-labelled products also for their positive value in terms of environmental sustainability, the protection of European rural areas and the preservation of biodiversity.
The second part of the message, on the other hand, refers more directly to the origin, traceability, recognition, and reliability of the European Organic logo.