BIOrganicLifeStyle.EU

"BIOrganicLifestyle.EU" is a project proposed by the most representative and important organic agri-food sector bodies established both in Italy and the Netherlands. It aims to increase and strengthen the consideration of the European organic agri-food sector in three internal markets (Germany, Italy and France) and to increase the market share of organic products, highlighting the specific features of organic agricultural production methods in the Union. The promotion and information of organic production methods and products, as one of the European quality scheme, suit perfectly to Topic C aimed at increasing the awareness and recognition of Union quality schemes mentioned. Activities will be addressed to different target groups on the basis of the activities’ specific goals (e.g. consumers, retailers, Ho.re.ca and journalists) and they will be developed in a three years period (2019-2021). It is a strategic goal for the proposing organizations to define and spread a European homogeneous vision of enjoying organic products. The main strategies will be, first of all, informing and educating consumers to support them make responsible decisions in searching for organic foods and, secondly, training the trade actors, as organic food-brokers, in promoting and informing consumers in the most precise and effective way as possible. Journalists and bloggers will be involved as strategic influencers for the media context. For the development of the activities and over-head costs a total amount of 8,1 M € will be required.