Simple campaign
Inactive
Acronym:
CHIZU-EU
Number:
874631
Call ID:
AGRI-SIMPLE-2019
coordinator:
CONSORZIO PER LA TUTELA DEL FORMAGGIO PECORINO ROMANO
-
Italy
The three-year programme, CHIZU-EUROPE (acronym CHIZU-EU), is presented by the Consortium for the Protection of Pecorino Romano Cheese. The testimonial product of the programme is the Pecorino Romano PDO cheese (dairy products sector). The programme is presented in compliance with the EU Reg. N. 1144/2014, Actions under thematic Priority 2 - Simple Programmes in Third countries, TOPIC 3.
The information provisions and promotional measures required in this framework are destined to consumers, professionals and operators of the agri-food sector and of the HORECA sector, journalists, bloggers and opinion-leaders of the target market Japan and are related to PR, electronic channels, informative material and advertisements, information and promotion events, as well as activities at the restaurants, stands at trade fairs, training for the sector operators.
The programme aims, in general, to strengthen the competitiveness of the agricultural sector of the European Union. The specific objectives are:
increasing and improving knowledge of the European quality schemes, including their graphic symbols, in order to spread knowledge and understanding of the merits of European agricultural products among consumers in the target market;
increasing competitiveness and consumption of the testimonial product of the programme, as it represents excellence and is a concrete example of the European quality schemes;
contributing to the increase of competitiveness and consumption of European agricultural products, particularly those with quality certifications;
contributing to the creation of new market opportunities for European agricultural products, particularly for those which are part of the European quality schemes.
The information provisions and promotional measures required in this framework are destined to consumers, professionals and operators of the agri-food sector and of the HORECA sector, journalists, bloggers and opinion-leaders of the target market Japan and are related to PR, electronic channels, informative material and advertisements, information and promotion events, as well as activities at the restaurants, stands at trade fairs, training for the sector operators.
The programme aims, in general, to strengthen the competitiveness of the agricultural sector of the European Union. The specific objectives are:
increasing and improving knowledge of the European quality schemes, including their graphic symbols, in order to spread knowledge and understanding of the merits of European agricultural products among consumers in the target market;
increasing competitiveness and consumption of the testimonial product of the programme, as it represents excellence and is a concrete example of the European quality schemes;
contributing to the increase of competitiveness and consumption of European agricultural products, particularly those with quality certifications;
contributing to the creation of new market opportunities for European agricultural products, particularly for those which are part of the European quality schemes.
The links to campaign websites provided on this site are subject to change or removal without notice. We cannot guarantee the availability of these links over time. Their content also represents the views of the author only and is his/her sole responsibility. The European Commission and the European Research Executive Agency (REA) do not accept any responsibility for any use that may be made of the information it contains.
Product sector:
- Cheese
Target country:
- Japan
Budget
Total
1 049 600
€
EU contribution
839 680
€
Duration 36
months
Start date
End date
Quality schemes
- PDO/PGI/TSG