Cut and Share

For this project, the aims, the strategy, the activities, and the expected results are mutually consistent and reflect the general and specific purposes mentioned in the EU Reg. 1144/14 - relating to the informational and promotional activities which concern the agricultural products and are implemented locally and in foreign countries.  The aims also comply with the thematic priorities listed in the one-year work program (Work Program 2019): Thematic priority 2 - simple programs in foreign countries; theme 4 - informational and promotional activities for one, or more, of the following markets: Canada, United States, Mexico and Colombia. The project Cut and Share - CS -  requires sevincreasing the EU quality regimes awareness among consumers, stakeholders, press, and trade, through informational and educational campaigns; increment the market competitiveness and the consumption of the two PDO products of the project which, also thanks to their quality certifications, represent the UE quality regimes excellence; creating new markets and improving the consumers willingness to buy European quality products. The project strategy plans to inform the specific targets about at least three topics: the European Designation of Origin products quality aspects (chemical, physical, visual, organoleptic and traceability characteristics), the European agricultural tradition, and the peculiar features of the EU products, which originate from centuries-old ability and craftsmanshi, both far from the mass production. The strategy will be put into action thanks to the implementation of on-site (seminars, trade fairs and retail demos) and online (social media) actions.