Information Provision and promotion measures on fresh fruits in S. Arabia, UAE and Argentina

The proposed action entitled Information Provision and promotion measures on fresh fruits in S. Arabia, UAE and Argentina is submitted by the Association of Imathias Agricultural Cooperatives which consists of eight recognized producers organizations in Greece. The action is of three years’ duration, estimated to start in March 2020 and will end in February 2023.

The action includes activities with the objective to provide information to the target group on the high standards applicable to the production methods in terms of food safety and nutritional aspects and the characteristics of fresh fruits produced in the European Union in terms of their quality and taste. Achieving this objective will consequently contribute to growing the market share. The activities include the production of informative printed and electronic material, advertorial placements, the participation in international exhibitions, press events and tasting days.