European Lifestyle: Taste Wonderfood

The programme is the subject of information actions aiming at increasing the awareness and the recognition of the EU quality schemes as defined in article 5, par. 4, letter a), b) and c) of Reg.(EU)1144/2014 of the EU Parliament and Council. 

The promotion is made for quality schemes established by Reg.(EU) 1151/2012, Reg.(EC) 110/2008 and Article 93 of Reg.(EU) 1308/2013, through the promotion of DOC Valpolicella wines, PDO Asiago cheese, PGI Vialone Nano Veronese rice, PDO extra virgin Garda, Tergeste and Veneto olive oil. 

The target countries are Italy, United Kingdom, Germany and the Czech Republic.

The program aims at increasing the level of awareness on the recognition of the EU quality schemes within some specific targets, made possible through articulated activities of information and communication designed to encourage targets to purchase the product categories involved in the program.

The main target group are final consumers. The following groups will also be targeted: professional operators and traders (buyers, commercial G.D.O. distribution operators, operators in the HoReCa and retail sector, chefs, sommeliers and food experts), journalists, specialized opinion leaders, influencers and bloggers.

The action strategy is devised on two different intervention plans: informative and educational level, which aims to adequately communicate the added value of the certified products being promoted (DO-PDO-PGI) and the comparative level, which underlines the main differences between denomination products and competing products.

The performed activities will involve project coordination, PR, press, events organisation, website, social media and app. Communication tools will be complemented with stands at trade fairs, seminars, workshops, B2B meetings as well as study trips in EU and tasting days.