EUropean AGRIculture CULTURE

The three-year programme, EU-AGRI-CULTURE – European Agriculture Culture, is presented by the Association of producers AOP Agriform Scarl (region: Veneto/Italy).
The testimonial products of the Programme are Grana Padano PDO, Parmigiano Reggiano PDO, Asiago PDO, Piave PDO, Montasio PDO. The programme is presented in compliance with the EU Reg. N. 1144/2014, Work Programme for 2019, Actions under thematic Priority 2 - simple programmes in third countries, TOPIC 4.
The information provisions and promotional measures required in this framework are destined to the consumers, journalists, operators, public institutions representatives and opinion makers of the target markets of USA, CANADA and MEXICO and are related to PR, electronic channels, informative material and advertisements, information and promotion events, as activities at the restaurants, stands at trade fairs, training for the sector operators.
The activities will be tailored according to the characteristics of the target groups.
Total budget: 3.039.960,00 €.
General objective of the programme: strengthening the competitiveness of the agricultural sector of the EU.
Specific objectives: increasing and improving knowledge of the European quality schemes, including their graphic symbols, in order to spread knowledge and understanding of the merits of European agricultural products among consumers in the target market; increasing competitiveness and consumption of the testimonial product of the Programme, as it represents excellence and is concrete example of the European quality schemes and, as a consequence, contributing to the increase of competitiveness and consumption of European agricultural products, particularly those with quality certifications; contributing to the creation of new market opportunities for European agricultural products, particularly for those which are part of the European quality schemes.