EU_Chronicles: the wine, the cheese and salami

The EU_CHRONICLES promotional programme is developed over a 36-month time, covering three target countries: Italy (55%) Germany (30%) and Austria (16%).
The activities represent an integrated and sustainable mix of promotional actions aimed at strengthening and maximising knowledge of quality products Made in Europe and information on the quality characteristics of the PDO. The mix of activities chosen (between communication and promotional actions) is such as to effectively hit the target groups identified and convey the campaign messages to them. The information and cross-media promotion (Press, TV, Adv), allows the achievement of the programme objectives by focusing on direct experiences for the primary target of the project; i.e. the final consumers and indirect actions for the secondary target; i.e. the operators in the sector. The Programme intends to exploit the characteristics of relevance of the productions, telling the consumer how the union of different quality MADE in EUROPE productions manages to create a blend of TASTE and KNOWLEDGE which are the result of HISTORIES to be re-discovered and enhanced. Furthermore, the Programme intends to exploit the increased attention of consumers on what they buy and on the quality characteristics they possess in order to give greater emphasis also to themes such as sustainability, respect for the environment and nature and - above all - the search for quality, authenticity and tradition.