EU Pepperland! Eat more colors!

The proposed Action entitled EU Pepperland is submitted by the Producer Organisation of SYNERGASIA V. EVVOIAS. The promoted products of the Action are peppers (CN code: 07096010) to French and German markets. The purpose of the proposed programme is twofold. Firstly, it aims is to enhance the competitiveness of the Union market for fresh vegetables and increase the competitiveness of European products. Specifically, this objective of the proposed Action is to enhance the competitiveness of the Union agricultural sector, as well as to promote the European fresh vegetables, namely peppers which have unique features in terms of quality, freshness and taste and are produced under the strict European standards with specific activities in the target countries, like technological means, printed materials, participation in trade fairs press events, etc. over a period of three years (June 2024 – May 2027). The second objective is that 1.400.000 people (600.000 in France and 800.000 in Germany) every year will acquire new knowledge on the merits of Union products. In particular, this program is committed to stabilising and increasing the consumption of fruits and vegetables among consumers and especially among families with one or more children.