UNIQUE PDO AND PGI PAIRING: INFORMATION CAMPAIGN FOR FOOD AND WINES PRODUCTS WITH QUALITY SCHEMES IN ASIA (JAPAN, HONG-KONG, SINGAPORE)

This program unites 2 organisations from Italy – Consorzio per la Tutela del Franciacorta – & France – GQHMO, Groupement Qualité Huitres Marennes Oléron – to highlight the excellence of European production, exemplified by products with EU quality schemes: Franciacorta PDO wines and Marennes Oléron PGI oysters, in high-potential Third Countries markets: Japan, Hong-Kong and Singapore. This 3-year campaign will aim at convincing key decisionmakers in the trade and HORECA and consumers of the value added to products by the PDO and PGI labels, with the objectives of increasing awareness of these 2 labels and their quality schemes among the professional and consumer targets, and increase value of exports for the promoted PDO and PGI products in the 3 target markets. To achieve these objectives, a 360° communication plan including PR and partnerships with media and KOLs, participations to trade fair, communication through online channels and other events will be implemented.