Blonde d'Aquitaine: European Beef Excellence

The project seeks to increase the level of awareness on the specific features of agricultural methods and the characteristics of EU agri-food products through the promotion of Blonde d’Aquitaine beef, a tasty, high-quality, SQNZ (certified product which respects the environment and animal welfare, which illustrates European traditions).
It targets consumers, farmers, Ho.Re.Ca., retailers, wholesalers, opinion leaders.
The activities stress some specific product characteristics: taste and tenderness, labelling and traceability, farming techniques and animal welfare, sustainability, responsible consumption.
The strategy includes informative and training activities for consumers, operators and opinion leaders to increase their level of awareness and influencing quality beef consumption trends. Participation in trade fairs, tastings to directly stimulate consumption trends, online and offline promotional materials, website and social media are core activities to reach out to and educate the audience.