Fresh European Cherries

This programme targeted at the markets of Spain, Sweden and Finland aims at increasing the consumption of fresh fruit and vegetables in the internal market in the context of balanced and healthy dietary practices, specifically of fresh cherries, and at enhancing the competitiveness and consumption of the concerned Union agri-food product, raising its profile and increasing its market share.

The proposal seeks to approach professionals of the sector (importers, category managers and journalists) and end consumers as main target groups under the perspective of reaching the foreseen goals.