The EU Fab 6 - Savour the PDO and PGI Wines and Deli Meats from Europe

The project proposal is presented by an aggregation of Italian, French and Spanish agri-food sector associations: Consorzio Italiano Tutela Mortadella Bologna (project leader), Consorzio Zampone e Cotechino Modena IGP (partner), Consorzio Cacciatore Italiano (partner), Consorzio Tutela Vini Abruzzo (partner), ODG des Premieres Cotes de Bordeaux et Cadillac (partner) and Asociación para la promoción del vino de Garnacha (partner). The campaign will promote a group of quality schemes of deli meats and wines products. The EU Fab 6 - Savour the PDO and PGI Wines and Deli Meats from Europe” aims to improve the recognition of European quality schemes and increase the competitiveness and consumption of the protected products covered by the campaign, within the selected target countries: UK and Switzerland. The strategy of the action includes a series of activities, structured over 3 years, integrated and synergic on the 3 different objectives identified as priorities in the 2 target markets for both the objectives: professionals, the press and consumers. The core message of "The EU Fab 6 - Savour the PDO and PGI Wines and Deli Meats from Europe" is the promotion of the Union's marked productions and the project is diversified and "made-to-measure" for the two different target countries as they present profound cultural and value differences, as well as demographic differences, foreseeing an investment commensurate with the size of the countries and the opportunities for growth, equal to 64% of the budget in the UK and 36% in Switzerland. The project will target Gen X consumers in the UK and in Switzerland, those most willing and interested in consuming imported EU delicatessen products and wines, those who maintain better purchasing power combined with a certain resourcefulness in consumption. Other targets of the project are trade and press and influencers. The total budget of the project is 7,187,028.80€.