EU-PER-TE - EU Prodotti Europei Rintracciabili Testimonial Eccellenti

"The three-year programme, EU-PER-TE, is presented by the following Consortia: Grana Padano Protection Consortium (Coordinating Entity - region: Lombardy/Italy) and Parma Ham Protection Consortium (Participating Entity - region: Emilia Romagna/Italy). The products of the programme are part of the dairy sector (Grana Padano Cheese PDO) and of the pork-based meat sector (Parma Ham PDO). The information provisions and promotional measures target the markets of Japan and China (including Hong Kong) and are related to PR, electronic channels, informative material and advertisements, information and promotion events, activities at the points of sale, training for the sector operators. The foreseen budget is €5,904,500. The objectives of the programme: General objective: strengthen the competitiveness of the agricultural sector of the European Union. Specific objective: increase and improve the knowledge of the quality schemes of the EU, including the graphic symbols, in order to increase awareness and understanding of the merits of the EU agricultural products, particularly for the consumers of the targeted countries; increase competitiveness and consumption of the programme testimonial products, as they represent excellence and are concrete examples of the EU quality schemes and, as a consequence, contribute to the increase of competitiveness and consumption of EU agricultural products, particularly those with quality certifications."