Support demand and consumption for European quality milk products, fruits and wines and in the internal market (Greece and Cyprus)

Agronutritional Cooperation of the Region of Central Macedonia, has planned the present action in order to enhance the competitiveness of the regional agrifood sector targeting the internal Greek market and Cyprus. This will be achieved via the increase of the competitiveness of the certain Union agrifood and of the specific product categories (cheeses, wines and fruits with PDO/PGI and other milk products). The sector contributes heavily with more than 30% of total Greek exports and has a dominant presence in the domestic market. Due to Covid-19 pandemic, demand and consumption has dropped drastically in the two markets that are depending heavily in tourism and the related food service sector. The action anticipates both and informative as well as economic return therefore is a value for money project; increase levels of recognition of the two quality logos and support and sales and exports of the specific products. Project will approach both the trade channels and the consumers putting also multipliers on the frame. The rational communication mix includes B2C activities (website, social media, print, online, TV advertising and promotional video, restaurant weeks) along with intensive B2B activities such at stands at trade fairs and seminars/workshops. The total budget is 257140 EUR.