EU Pork, The Smart Choice

The project seeks to enhance sales and to raise awareness by highlighting the Union values of sustainability, food safety, traceability, authenticity, animal welfare and respect for the environment and the characteristics of European pork.
It is aimed at both professionals and consumers in the three markets with a wide variety of in-person and online activities as well as ambitious reach of cities for a stronger impact.
The actions include tradeshows, tastings, masterclasses, and study trips, for profiles including importers, distributors, Horeca professionals, retailers, media and KOLs, local authorities, etc.
Regarding consumers, there are a wide range of actions in the different markets including retail promotions, restaurant weeks and e-commerce promotions.
Nowadays in the EU, the sector is moving towards a more sustainable and environmentally friendly production system, with the highest animal welfare, quality and food safety standards.
Besides meat, the Asian markets purchase pork by-products that are rarely consumed in Europe, representing a strong added value and enhancing the Union competitiveness in third countries.
Vietnam and the Philippines show a very high growth potential where EU pork could improve its competitiveness and strengthen its market share. Also, these two markets have a tendency towards balancing well with the volatility of the Chinese market, allowing for synergies.