European Poultry – from our farms to your tables

The campaign promoting poultry meat and products from Europe, entitled “European Poultry – from our farms to your tables,” will be carried out by the National Poultry Council – Chamber of Commerce [Krajowa Rada Drobiarstwa – Izba Gospodarcza]. The informational and promotional activities will focus on the markets of South Korea, Vietnam and the Philippines over the period from 2025 to 2027. The target groups are representatives of meat distributors and retail chains interested in purchasing high quality poultry meat and products, as well as individual consumers. The campaign message will revolve around highlighting the quality and characteristics of European poultry meat and products, as well as the sustainable production methods emphasizing animal welfare. Emphasis will be placed on specific features of agricultural production methods in the European Union, particularly in terms of consumption safety. While food quality is highly appreciated in the East and Southeast Asia, the EU standards for poultry farming and meat production are highly restrictive and guarantee safe consumption of European products. The health-promoting properties of European poultry meat will also be presented. The main activities planned for the campaign include the creation of a coherent visual identity, creation of a campaign website and updating it, PR activities (including Restaurant Weeks, social media), participation in trade fairs, conferences, study tours to Europe for potential business partners from the target markets, as well as press and online advertising. The campaign will result in economic and informational benefits in the form of increased exports of European poultry meat and products to the target markets, as well as increased awareness regarding the quality of European poultry among the business representatives from each target market. The campaign budget is estimated at EUR 4.7 million.