Information Provision and Promotion Measures on European rice in Jordan, Lebanon and the U.A.E.

The Agricultural Business Partnership of Thessaloniki is the proposing organization of this Action entitled Information provision and promotion measures on rice in Jordan, Lebanon and the U.A.E. The Agricultural Business Partnership of Thessaloniki is a Trade organization established in Greece that consists of nine (9) members, all agricultural cooperatives based in Central Macedonia and for the year 2017 it holds 55% of the total rice production in Greece.
Currently the proposing organization has no exports on the targeted countries, and no similar actions took place in the past to enhance the competitiveness of the Union agricultural sector and in particular of the European rice in these countries. The campaign targets Jordan, Lebanon and U.A.E which are new markets that according to the market research have a very high potential for the product. The action is of three years duration, estimated to start on April 2019 and be completed on March 2022.
With the implementation of the Action, The Agricultural Business Partnership of Thessaloniki aims to Increase the exports of rice to 1.200.000 € in the market of Jordan, 1.500.000 € in the market pf Lebanon and to 1.200.000 € in the market of U.A.E. by end of the Action and to provide new knowledge on the merits of Union agricultural products to 300.000 people in Jordan, to 300.000 people in Lebanon and to 300.000 people in U.A.E. by end of the Action.
The main massages of the Action will be the quality and safety of the European agricultural products and in particular rice. The activities include the production of informative printed and electronic material, advertorial placements in popular national magazines, the participation in international exhibitions, press events and Point of Sale promotion with distribution of free samples to consumers.