Information provision and promotion programmes aiming at increasing the consumption of fresh fruit and vegetables in the internal market.

The proposed Action entitles Information provision and promotion programmes aiming at increasing the consumption of fresh fruit and vegetables in the internal market (Czech Republic, Greece, Poland) in the context of balanced and healthy dietary practices is submitted by ASEPOP Naoussa, one of the two largest co-operations in Naoussa, Greece. The promoted products are Peaches, Nectarines, Cherries, Kiwis, and Apricots.
The goal of the project is to help the target groups in the target countries to build new habits. To do so, ASEPOP Naousas will use a specific strategy utilizing information provision activities and the use of a mobile app.
The strategy of the program is designed to promote fruit and vegetable consumption across a wide demographic ranging from 15 to 75 years old through diverse, tailored communication and engagement tactics. By using both digital and traditional media, including website, social media, mobile apps, print, and TV advertising, the program ensures broad accessibility and effectively targets various age groups with customized content. Additionally, the program incorporates direct interaction techniques such as trade fairs and tasting days to engage with wholesalers and distributors, key players in the produce supply chain and consumers. These interactions are crucial for changing public perceptions and encouraging healthier eating habits. Further influence is exerted through collaborations with healthcare professionals, nutritionists, influencers, and journalists, who help amplify the health messaging and enhance the campaign's credibility and educational impact.
The consistent use of unified visual identity tools, such as press kits, banners, brochures, flyers, and video clips, supports brand recognition and market presence. Together, these integrated strategies form a robust framework aimed at increasing public knowledge, boosting fruit and vegetable consumption, and enhancing market value.