Multi campaign
Inactive
Acronym:
_Exclusive_EU_LAMB_
Number:
101095397
Call ID:
AGRIP-MULTI-2022
coordinator:
ORGANIZACION INTERPROFESIONAL AGROALIMENTARIA DEL OVINO Y CAPRINO DE CARNE
-
Spain
partner:
BERETTYOVOLGYI TERMELOI CSOPORT MEZOGAZDASAGI KFT
-
Hungary
This programme aims at promoting European lamb and goat products and production methods by communicating and informing all stakeholders in the food chain (from Farm to Fork) about the specific features of agricultural products and production methods of the Union, specifically those focused on quality, traceability, sustainability and food safety.
The proposal concerns the promotion of ovine and caprine meat from Spain and Hungary to four different target countries: Japan, Hong Kong, UAE, and Saudi Arabia. This programme seeks to strengthen the European image of agricultural products in the non-EU markets.
This programme, its activities and communication strategies have been designed and elaborated around 3 specific objectives:
-Increase EU origin awareness
-Recognition of EU quality schemes
-Increase EU products.
The target audience has been carefully chosen to maximise the results of each action and that at the end of the programme the overall objectives achieved are satisfactory both for the proposing country and for the other European operators of the same product. The programme is mainly focused on B2B promotional actions, although some actions for the end consumer have also been considered. This way, the programme will aim at:
-Final consumer
-HORECA and retail professionals
-Importers and intermediaries
This programme foresees a wide range of activities designed on the basis of three main aspects:
1. Market analysis of the target countries and the challenges that can be drawn from this;
2. The profile of the target audiences and the most effective channels to reach them.
3. The defence of the European Union and its image.
The proposal concerns the promotion of ovine and caprine meat from Spain and Hungary to four different target countries: Japan, Hong Kong, UAE, and Saudi Arabia. This programme seeks to strengthen the European image of agricultural products in the non-EU markets.
This programme, its activities and communication strategies have been designed and elaborated around 3 specific objectives:
-Increase EU origin awareness
-Recognition of EU quality schemes
-Increase EU products.
The target audience has been carefully chosen to maximise the results of each action and that at the end of the programme the overall objectives achieved are satisfactory both for the proposing country and for the other European operators of the same product. The programme is mainly focused on B2B promotional actions, although some actions for the end consumer have also been considered. This way, the programme will aim at:
-Final consumer
-HORECA and retail professionals
-Importers and intermediaries
This programme foresees a wide range of activities designed on the basis of three main aspects:
1. Market analysis of the target countries and the challenges that can be drawn from this;
2. The profile of the target audiences and the most effective channels to reach them.
3. The defence of the European Union and its image.
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Product sector:
- Sheep and goat meat (fresh, chilled and frozen)
Target countries:
- United Arab Emirates
- Hong Kong
- Japan
- Saudi Arabia
Budget
Total
2 178 874,49
€
EU contribution
1 743 099,51
€
Duration 36
months
Start date
End date