Simple campaign
Inactive
Acronym:
Flourishing Europe
Number:
101021782
Call ID:
AGRI-SIMPLE-2020-CRISIS-1
coordinator:
FEDERACION ESPANOLA DE ASOCIACIONES DE PRODUCTORES-EXPORTADORES DE FRUTAS Y HORTALIZAS
-
Spain
The programme “Flourishing Europe: a flower is worth a thousand words!” aims to promote consumption of Flowers and Plants among European consumers and help recovering the normal market conditions before the COVID-19 pandemic started.
The one-year programme synergizes the efforts of FEPEX and its associates in the internal EU market (Spain and Germany) to increase consumption. Products promoted are live plants (CN 0601 and 0602) and cut flowers and foliage (CN 0603 and 0604)
Target audience primarily is composed by individuals from 35-55 years old, secondarily by younger population from 20 to 35 and also journalists and opinion leaders.
The communication campaign is designed to influence consumer purchase decision by associating it to positive feelings. Campaign messages will focus on the fact that giving away plants and flowers is an easy but powerful and empathic way to communicate optimism, confidence, and solidarity, particularly in times when social interaction is limited. Messages will be backed by opinion leaders and disseminated and spread through a powerful advertising on-line campaign, both on social media, TV digital platforms and video networks.
Program budget amounts to 498.664,00 €.
The one-year programme synergizes the efforts of FEPEX and its associates in the internal EU market (Spain and Germany) to increase consumption. Products promoted are live plants (CN 0601 and 0602) and cut flowers and foliage (CN 0603 and 0604)
Target audience primarily is composed by individuals from 35-55 years old, secondarily by younger population from 20 to 35 and also journalists and opinion leaders.
The communication campaign is designed to influence consumer purchase decision by associating it to positive feelings. Campaign messages will focus on the fact that giving away plants and flowers is an easy but powerful and empathic way to communicate optimism, confidence, and solidarity, particularly in times when social interaction is limited. Messages will be backed by opinion leaders and disseminated and spread through a powerful advertising on-line campaign, both on social media, TV digital platforms and video networks.
Program budget amounts to 498.664,00 €.
Product sector:
- Cut flowers and plants, bulbs, roots and live plants
Target countries:
- Germany
- Spain
Budget
Total
498 664
€
EU contribution
423 864,40
€
Duration 12
months
Start date
End date