Information and promotion programme aiming at increasing the consumption of fresh fruits and vegetables in the internal market (Germany, Poland,Czech Republic and Croatia)

The proposal falls in Topic B Information provision and promotion programs aiming at increasing the consumption of fresh fruits and vegetables in the internal market. General and specific objectives of the program, its strategy, topics and messages to be disseminated, the selected target countries and target groups, and all of its actions are in accordance with Regulation (EU) №1144/2014 of the EC.

Two representative organizations from Greece and Romania, global players in the production and trade of fresh fruits are the proposing organizations of the action. Their targets are the central European markets of Germany, Poland, Czech Republic and Croatia. The objectives: to increase the competitiveness and consumption of European Fresh fruits and to raise their profile highlighting the specific features of food safety, traceability, authenticity, labeling, nutritional and health aspects value and sustainability in the target countries, in addition to increase the market share of European Fresh Fruits in the four markets. This will lead to higher value of European fresh fruits exports in internal market thus growing their market share. The action will have a direct economic impact as a +6% annual increase of exports value within 2021-2023 period for all four countries is expected. The action will put a lot of attention to new media (e game, web site, social media and online ads) as well as traditional publicity (publications). It will use classical methods (trade fairs, B2B workshops) but also will innovate with experience-oriented actions (roadshows) in order to engage consumers.