Information project for promotion of European basket of PDO/PGI and Organic Products in USA

The project aims to promote the European basket of PDO/PGI and Organic Products  in the USA. The objectives are to increase levels of recognition of the logo, the competitiveness and consumption of European Organic honey and PDO/PGI dairy and olive oil products, to raise their profile highlighting the specific features of the production method particularly in terms of food safety, authenticity, nutritional value and to increase the market share of European Organic and PDO/PGI products in the market with a high growth potential.The action strategy is focused on the project objectives and market analysis results. The action unifies two proposing organisations from Greece (EAK) and Bulgaria (BOF). Each proposing organisation had established a wide cultivation network  with high quality standards and significant importance to local economies. The activities were chosen by taking into account the most reliable, up-to-date information and promotional channels that meet the specific market needs. To this purpose the main characteristics of the target markets (consumer behavior, demand, distribution network) and the corresponding target groups were taken into account, in order to achieve the best possible results.