Simple campaign
Inactive
Acronym:
GravieraNaxosPDO
Number:
101045970
Call ID:
AGRIP-SIMPLE-2021
coordinator:
ENOSI AGROTIKON SINETERISMON NAXOY - AGROTIKI ETAIRIKI SIMPRAXI ANONIMIETAIREIA
-
Greece
By the proposed Action, the Union of Agricultural Cooperatives of Naxos (EAS Naxos) aims to raise awareness among consumers in Greece and Germany on our PDO Graviera cheese and to increase the value of sales and exports in the target countries during the 2-Years duration of the programme. The Action is planned and designed in a way that will be comprehensive and conclusive and will provide a rapid positive response in the target markets. The sum of activities is dynamic and direct as it is essential to achieve immediate and direct results. The whole campaign will be showing optimism for the future and will interweave the merits of EU agricultural products with images of the summer in the island of Naxos so as to reach out to the consumers that are troubled and affected by the current pandemic and create a positive climate. The total budget is 1.150.000€ .
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Product sector:
- Cheese
Target countries:
- Germany
- Greece
Budget
Total
1 150 000
€
EU contribution
805 000
€
Duration 24
months
Start date
End date
Quality schemes
- PDO/PGI/TSG