Information provision and promotion measures on quality wine and cheese in the United States of America and Canada

The proposed Action entitled Great Gatherings is submitted by Organosi Paragogon Ampelooinikon Agiou Vasileiou IKE (OPAAV IKE) and Milk Producers Organization (PO) of the Agricultural Livestock Cooperative of Mesotopos Lesvos (PO AC Mesotopos).
The promoted products of the Action are representing two of the most iconic food & beverage European products, namely wine (CN 220421) and cheese (CN 040690) gathered together into a great match.
The general objective of the proposed Action is to enhance the competitiveness of the Union agricultural and livestock sector in the markets of United States of America (USA) and Canada.
The Action is designed to achieve two main objectives which are linked to each other. The first objective is that 600,000 people (400,000 in USA and 200,000 in Canada) every year will acquire new knowledge on the merits of Union products. The second objective is that, until the end of the programme, the exports of the Proposing Organisations will reach 1,809,000 € in USA and 1,208,000 € in Canada.
The Action aims to promote the European premium products which have unique features, namely cheese and wine.