Multi campaign
Inactive
Acronym:
HALNET
Number:
826041
Call ID:
AGRI-MULTI-2018
coordinator:
BALTIJOS MAISTO ORGANIZACIJA
-
Lithuania
partner:
MITTETULUNDUSUHUNG ALLIANCE OF BALTIC BEVERAGE INDUSTRY ESTONIA
-
Estonia
The Hanseatic League – Network of Тrust
The Programme is proposed by 2 legal entities – BFO and ABBI EE, which are going to implement a 3-year information programme for a basket of EU products (dairy products & spirits with a protected geographical indication), in Germany, Poland, Lithuania, Latvia, Estonia. Despite the close and long-established trade relationships of these countries with other EU member-states, consumers in these markets are insufficiently informed about the quality schemes and the specific features of production methods in the EU. The Programme aims to enhance consumer awareness of the EU production methods and quality schemes and explain their value-added in terms of product quality, food safety and authenticity.
The general objectives of the Programme are:
1) to improve trust in quality of EU dairy products through increasing awareness on EU food safety and quality control system;
2) to raise consumer awareness and understanding of the Union quality scheme of protected geographical indication (PGI).
In 3 year period the Programme aims to:
1) increase consumer trust in quality of EU dairy products by explaining specific features of EU food safety and control system;
2) increase the level of consumer awareness and understanding of the Union quality scheme of PGI;
This will lead to expected ultimate impact of the Programme - to enhance the competitiveness and consumption of EU dairy products and increase the awareness of the Union quality scheme of PGI.
The Programme is targeted at 5 EU countries, former members of the Hanseatic League – Germany, Poland, Lithuania, Latvia, Estonia. For 400 years, the Hanseatic League dominated the economic fortunes at the Baltic Sea. Target group - final consumers and food trade professionals (~126,89 mio).
To achieve the objectives set, Programme employs a wide range of activities: from press, mass media and online channels (articles, social media & online ads, TV), to B2B actions (trade fairs, seminars, other events).
The Programme is proposed by 2 legal entities – BFO and ABBI EE, which are going to implement a 3-year information programme for a basket of EU products (dairy products & spirits with a protected geographical indication), in Germany, Poland, Lithuania, Latvia, Estonia. Despite the close and long-established trade relationships of these countries with other EU member-states, consumers in these markets are insufficiently informed about the quality schemes and the specific features of production methods in the EU. The Programme aims to enhance consumer awareness of the EU production methods and quality schemes and explain their value-added in terms of product quality, food safety and authenticity.
The general objectives of the Programme are:
1) to improve trust in quality of EU dairy products through increasing awareness on EU food safety and quality control system;
2) to raise consumer awareness and understanding of the Union quality scheme of protected geographical indication (PGI).
In 3 year period the Programme aims to:
1) increase consumer trust in quality of EU dairy products by explaining specific features of EU food safety and control system;
2) increase the level of consumer awareness and understanding of the Union quality scheme of PGI;
This will lead to expected ultimate impact of the Programme - to enhance the competitiveness and consumption of EU dairy products and increase the awareness of the Union quality scheme of PGI.
The Programme is targeted at 5 EU countries, former members of the Hanseatic League – Germany, Poland, Lithuania, Latvia, Estonia. For 400 years, the Hanseatic League dominated the economic fortunes at the Baltic Sea. Target group - final consumers and food trade professionals (~126,89 mio).
To achieve the objectives set, Programme employs a wide range of activities: from press, mass media and online channels (articles, social media & online ads, TV), to B2B actions (trade fairs, seminars, other events).
The links to campaign websites provided on this site are subject to change or removal without notice. We cannot guarantee the availability of these links over time. Their content also represents the views of the author only and is his/her sole responsibility. The European Commission and the European Research Executive Agency (REA) do not accept any responsibility for any use that may be made of the information it contains.
Product sectors:
- Spirits, liqueurs and vermouth
- Cheese
- Dairy products (excl. Cheese)
Target countries:
- Germany
- Estonia
- Lithuania
- Latvia
- Poland
Budget
Total
2 567 192
€
EU contribution
2 053 753,60
€
Duration 32
months
Start date
End date
Quality schemes
- PDO/PGI/TSG