HAM.CHE.E. – HAM and CHEese of Europe

HAM.CHE.E. – HAM and CHEese of Europe

Objective: The programme aims, in general, to strengthen the competitiveness of the agricultural sector of the European Union. The specific objectives are: increasing and improving knowledge of the European quality schemes, including their graphic symbols, in order to spread knowledge and understanding of the merits of European agricultural products among consumers in the target markets; increasing competitiveness and consumption of the testimonial products of the Programme, as they represent excellence and are concrete examples of the European quality schemes and, as a consequence, contributing to the increase of competitiveness and consumption of European agricultural products, particularly those with quality certifications; contributing to the creation of new market opportunities for European agricultural products, particularly for those which are part of the EU quality schemes.

Target group: consumers, professionals and operators of the agri-food sector and HORECA, journalists, bloggers and opinion-leaders from USA and Canada

Action strategy: Actions under thematic Priority 2 -Simple Programmes in Third countries, TOPIC 5. The information provisions and promotional measures required in this framework are destined to consumers, professionals and operators of the agri-food sector and of the HORECA sector, journalists, bloggers and opinion-leaders of the target markets USA and Canada and are related to PR, electronic channels, informative material and advertisements, information and promotion events, activities at the POS, training for the sector operators –

Budget: € 5,771,800.00 for 3 years