Information and Promotion Measures for Organic Products

Information and promotion measures for organic productsThe aim of this submission is to gain widespread recognition for organically produced foods from the European Union, and, thus, to build and strengthen consumer confidence in organic food. It further aims to increase awareness of the joint EU Organic Seal as a reliable indicator for clearly recognising organic foods from the EU.The core target groups are health-conscious consumers, as well as opinion leaders in the target markets of Austria and Germany.The measures used to achieve these goals will be both above-the-line (e.g. adverts, TV commercials) and below-the-line (e.g. tastings, trade fair appearances, information stands).