Information and promotion campaign for European beer in USA

A programme on European beer, with quantified information and sales objectives (improve EU beer availability to consumers, improve consumer awareness about EU beer, increase EU beer export) addressed to trade professionals (local wholesalers and retailers active in beer/alcohol trade related sectors) and beer consumers in the US.The budget is €524,494.00 and the programme will run between 2017 and 2019. The programme foresees such actions as continuous PR activities, advertising, publications, media kits, trade fairs, seminars, B2B, study trips to Europe, tasting days and POS.