Information and promotion campaign for European beer in South Africa

A programme on European beer, with quantified information and sales objectives (to improve EU beer availability to consumers, improve consumer awareness about EU beer, increase EU beer export), is addressed to professionals (local intermediaries, wholesalers and retailers active in beer/alcohol trade related sectors) and consumers in South Africa.The budget is €327,602 and the programme will run between 2017 and 2019. The programme foresees actions such as continuous PR activities, press events, website setup, social media, radio advertising, outdoor, publications, media kits, promotional videos, trade fairs, seminars, B2B and other events.