Looking for the Soul of Traditional EUrope

LoST-EU - Looking for the Sustainability of Taste in EUrope”: rises from the beneficiaries’need to “make network” among small-production sustainable dairy products (all recognized as PDOs) to effectively promote themselves on the target markets, starting from the Italian market. The size of the productions alone is not such as to allow huge promotional investments to increase the products exposure, just as it does not allow the creation of large and established organizational structures. Through collaboration is possible to achieve a critical mass that allows a significant promotion among professionals and consumers, who will also appreciate the basket's internal diversity. LoST-EU is in line with the overall objective: to strengthen the competitiveness, recognition and consumption of quality European agri-food products on the internal market. Moreover, they are sustainable under multiple points of view (environmental, social, economic),, thus are perfect ambassadors for the role played by the EU agriculture in its action against the climate change and towards a sustainable development. The products of the Lost basket are, mentioning Pirandello, “products looking for consumers”; a mature consumer, careful to quality and in search of authentic taste and flavour. The taste of these products brings you back to an ancient world and into a deep a relationship with nature; a wild nature where milk takes the animal signature, of what it fed, of its race and its habitat. Each product gives you an identity, because it is not generic, it has a very distinctive feature. This is in line with the needs that emerged from the target markets analysis, on which appear a more sharped search for an aware, sustainable and quality consumption, oriented towards an healthier lifestyle and greater environmental sustainability.