Simple campaign
Inactive
Acronym:
LOVECOLOURSWELLNESS
Number:
824860
Call ID:
AGRI-SIMPLE-2018
coordinator:
UNAPROA
-
Italy
LOVE THE COLOURS OF WELLNESS – LIVE HEALTY WHIT THE QUALITY OF FRUIT & VEG
Objective: improving the notoriety of the products of European excellence promoted by the program, highlighting its distinctive productive, qualitative and organoleptic characteristics; increasing the share of fruit and vegetable excellence products exported from Italy to the Norwegian market; improving knowledge on the European legislation that regulates the entire fruit and vegetable supply chain in general, with particular reference to aspects concerning traceability, labeling and European quality awards (PDO, PGI, BIO).
Target group: bloggers and key-opinion leaders; journalists and distribution operators.
Action strategy: The actions of the project will aim to create information and education on the peculiar characteristics of fruit and vegetables and related food regimes, acting on aspects such as recognition, authenticity and labeling. The project strategy is based on the mix of information and promotional actions, which exploit in synergy, both digital channels and tasting actions that allow "direct contact" with consumers through the following actions: Public relations; Social media; ADV in magazines and on-line; Promotion in points of sale and in places of leisure (fitness centers, gyms) -
Budget: € 1,800,000.00 for 3 years
Objective: improving the notoriety of the products of European excellence promoted by the program, highlighting its distinctive productive, qualitative and organoleptic characteristics; increasing the share of fruit and vegetable excellence products exported from Italy to the Norwegian market; improving knowledge on the European legislation that regulates the entire fruit and vegetable supply chain in general, with particular reference to aspects concerning traceability, labeling and European quality awards (PDO, PGI, BIO).
Target group: bloggers and key-opinion leaders; journalists and distribution operators.
Action strategy: The actions of the project will aim to create information and education on the peculiar characteristics of fruit and vegetables and related food regimes, acting on aspects such as recognition, authenticity and labeling. The project strategy is based on the mix of information and promotional actions, which exploit in synergy, both digital channels and tasting actions that allow "direct contact" with consumers through the following actions: Public relations; Social media; ADV in magazines and on-line; Promotion in points of sale and in places of leisure (fitness centers, gyms) -
Budget: € 1,800,000.00 for 3 years
Product sectors:
- Fruit (fresh or dried)
- Preparations of vegetables, fruit or nuts (incl. table olives)
- Vegetables (fresh, chilled and dried) excluding sweetcorn
Target country:
- Norway
Budget
Total
1 800 000
€
EU contribution
1 440 000
€
Duration -1
month
Start date
End date
Quality schemes
- EU organic label
- PDO/PGI/TSG
- National quality schemes