LambMutton; Luxury Meat from Europe (2018-2020)

INTEROVIC is an Interbranch Organization established in 2001, representing the interests of producers, the industry, traders and tanners of the sheep and goat meat sector. It comprises approximately 87% of the sector in Spain, both in production and in processing/marketing, a fact that denotes its high representativeness levels and large outreach and impact in information and promotion programmes.The objectives of the programme are framed within the ovine sector, specifically sheep meat, from milk-fed lamb to mutton, passing through all the intermediate weights (2.04 and 2.06, TARIC classification).The target markets selected are:United Arab Emirates (UAE): an open market in which the participation of European and Spanish products is still scarce.Saudi Arabia: a market newly opened to Spanish products.Hong Kong:  an open market with high consumption rates of these products, and a key position for a future access to China (still closed but with strong pressure for its opening).Israel: a market recently opened to the export of Spanish sheep and goat meat, in which the share of European and Spanish products has gained ground in recent years. It is considered a market of potential in the short term.The actions selected for the programme are:Promotional videos,Promotional material,Fairs,Showrooms and press meetings,Direct actions at sales points,Evaluation studies.The plan is structured on a global budget amounting to EUR 1 000 000, divided into three annuities as follows:First year: EUR 333 326.94; Second year: EUR 333 336.55; Third year: EUR 333 336.51.If we analyse the budget by country, distribution is as follows:Saudi Arabia: EUR 345 124.70; UAE: EUR 287 577.48; Hong Kong: EUR 193 607.77; Israel: EUR 173 690.05.http://www.interovic.es