Meat with European Quality

The two-year information and promotion programme focuses on European fresh, chilled or frozen pork, beef and meat preparations based on these products in the United States of America (USA) and Canada. The main objective of the project is to stimulate export growth by business actions aimed at establishing new contacts and strengthening already made ones. Increase competitiveness of the promoted products as well as to raise the awareness and recognition of EU quality, traceability, production standards, safety, quality management, animal welfare and high standards applicable to the production methods in the European Union.
The programme is addressed to professionals, i.e. potential importers, wholesalers and distributors of meat, representatives of business organizations related to food import and HoReCa sector as well as opinion leaders and journalists specializing in business media and meat industry.
The project covers carefully selected activities that have been chosen considering cost effectiveness, expected impact and attractiveness to the target groups such as trade fairs and seminars supported by media relations, building a direct line of communication with the target groups. Among other common activities: a creative concept, website, promotion film, gadgets and other promotion materials.
The programme's total budget is 2 382 239,84M € of which the EU is co-financing 80%.