MAGICAL EXPERIENCE OF EUROPEAN TASTE

Subject: Information actions aiming at increasing the awareness and the recognition of the EU quality schemes as defined in article 5, par. 4, letter a), b) and c) of Reg.(EU) 1144/2014 of the EU Parliament and Council. Product represented: quality schemes established by Reg.(EU) 1151/2012, Reg.(EC) 110/2008 and Article 93 of Reg.(EU) 1308/2013, through the promotion of Chianti Classico PDO wines, Chianti Classico PDO olive oil. Target Country: Italy, , Germany, Sweden, France Duration: 36 months Objectives: The program aims at increasing the level of awareness on the recognition of the EU quality schemes within some specific targets, made possible through articulated activities of information and communication designed to encourage targets to purchase the product categories involved in the program. Target groups of the countries: the main target group are final consumers. The following subjects will also be targeted: professional operators and traders (buyers, commercial G.D.O. distribution operators, operators in the HoReCa and retail sector, chefs, sommeliers and food experts), journalists, specialized opinion leaders, influencers and bloggers. Action strategy: the strategy moves on two different intervention plans: informative and educational level, which aims to adequately communicate the added value of the certified products being promoted (PDO); comparative level, which underlines the main differences between denomination products and competing products. Performed activities: Project coordination-PR-Webpage-Social Media and E-Learning platform-Communication Tools- Print Advertising - Events: Stands at trade fair; Seminars, Sponsorship of Events- Tasting events -Study trips in EU-Cost for implementing body-Evaluation of results