Organic table olives from Europe

The Information and Promotion Programme OlivEU Organic! aims to raise awareness and recognition of the EU quality schemes for organic production, and in particular for organic table olives. The programme is submitted by PEMETE (Panhellenic Association of Table Olive Processors, Packers and Exporters), and targets the markets of France and Poland. OlivEU Organic! targets professionals, opinion makers, media and consumers, while its activities are a marketing mix which consists of on/off premise promotion actions, advertising, development of promotional/educational material and networking with the target-groups. The Programme aspires to raise awareness and increase the consumption of European organic table olives in the aforementioned markets. The total duration is 3 years.