PROMTION ACTIVITY FOR ORGANIC EUROPEAN DAIRY PRODUCTS IN CHINA 2020-2023

The purpose of this application is to seek funding from the European Union to accomplish a series of activities that will grow the export of European/Danish organic dairy products to China. More specifically, the aim is to promote organic Infant Milk Formula (IMF), UHT milk, cheese and milk powder. While dairy has not historically played a significant role in the traditional Chinese diet, dairy consumption is rising significantly, and Chinese consumers are looking for safe and nutritious products and brands they can trust. In some dairy categories, such as child nutrition and Infant Milk Formula, China is already the largest market in the world and still growing. Communicating the high-quality standards of European organic dairy, its safety and nutritious qualities, will enable us to successfully realise the market potential. Other EU countries will also benefit from promotional activities that highlight the high quality of organic European dairy products.