Information and promotion actions for EU organic products in Lithuania, Latvia, Estonia, the United Kingdom and Hungary

The proposing organization is going to implement a 3-year information and promotion programme for organic EU products in Lithuania, Latvia, Estonia, the United Kingdom and Hungary. Despite increased interest in organic products, the level of EU organic logo recognition and consumer awareness of EU organic production methods is still insufficient. The programme aims to increase the level of recognition of EU organic logo, enhance consumer awareness of EU organic production methods and emphasize its added value.The general objectives of the programme are:1) improve identification of EU organic labelling by increasing recognition of the EU organic logo;2) increase trust in the EU organic logo through increasing awareness of EU organic labelling rules and its control system;3) enhance consumer understanding of the added value of organic EU products.In a 3-year period the programme aims to:1) increase the level of recognition of and trust in the EU organic logo;2) educate consumers about EU organic production methods and endorse the benefits of EU organic farming.This is expected to result in the ultimate impact of the programme, i.e. enhance the competitiveness and consumption of EU agri-food products registered under a Union quality scheme, raise their profile and increase their market share.The programme targets five EU countries with a lower than the EU-28 average organic consumption – Lithuania, Latvia, Estonia, the United Kingdom and Hungary.Target group: final consumers (~81,4 mio).To achieve the objectives set, the programme employs a wide range of activities ranging from mass media channels (TV, radio, press, Internet, outdoor advertising) to in-store actions (presentations, displays, video advertising).Total budget of the proposal: 4.056.641 EUR (plus 4% for the estimated eligible personnel costs).www.bfo.lt