Siła smaku, witamin i kolorów - poznaj jakość jabłek z Europy

Siła smaku, witamin i kolorów - poznaj jakość jabłek z Europy Objective: The campaign promoting high quality apples from Europe, entitled “The force of taste, vitamins and colours – get to know the quality of European apples”, will be carried out by the Consortium of the Association of Polish Fruit and Vegetables Distributors “Fruit Union” and the Society of Fruit Growers of the Republic of Poland.The campaign message will be based on emphasising the high quality and diversity of apples from Europe. Regardless of origin, cultural traditions, age or gender, anyone can find an apple meeting their taste. Next to diversity, high emphasis will be placed on the quality of European apples and consumption safety. While food quality is highly appreciated in the UAE, EU norms regarding pesticide residues in food are highly restrictive and guarantee safe consumption of European foods.Target group: The target group are representatives of fruit distributors and retail chains interested in purchasing high quality apples, as well as individual consumers. Information and promotion activities will focus on the market of the United Arab Emirates from April 2019 to March 2021.Action strategy: The main activities include creation of consistent visual identification, development and ongoing updates of information on the dedicated campaign website, PR activities, participation in economic fairs and missions, a conference for industry and media representatives, participation in the Ramadan Market Night, a study tour to Poland for potential trading partners from the UAE, as well as press, internet and outdoor advertising.The campaign will involve the following economic and informative benefits: increased volume of EU apple exports to the UAE by 13,33%, improved awareness regarding the quality of European apples among 26% representatives business (trade, gastronomy) and 13% individual consumers from the project target group (persons aged 25-65, city residents, middle class).