Simple campaign
Inactive
Acronym:
Sust_Fruit and Veget
Number:
101095467
Call ID:
AGRIP-SIMPLE-2022
coordinator:
ORGANIZACION INTERPROFESIONAL ESPANOLA DE FRUTAS Y HORTALIZAS
-
Spain
Hortiespaña (the Spanish inter-branch of fruit and Vegetables), following its commitment of promoting the EU fruit and vegetables produced in greenhouses, has requested a promotion campaign of 36 month aimed at increasing the awareness of EU
sustainable greenhouse agriculture in Spain and Germany. Therefore, the inter-branch have designed a mix of promotion and information activities (Public relations, seminars, study trips in Europe, TV advertising, etc) in order to achieve the following specific objectives:
- Increase the awareness of EU greenhouse agricultural production and its products (fruits and vegetables), among the target countries.
- Increase the perception of EU greenhouse-grown fruit and vegetables as sustainable production and products among the 2 target countries.
- Increase the consumption of EU fruit and vegetables and, therefore, sales and/or exports in the target markets.
sustainable greenhouse agriculture in Spain and Germany. Therefore, the inter-branch have designed a mix of promotion and information activities (Public relations, seminars, study trips in Europe, TV advertising, etc) in order to achieve the following specific objectives:
- Increase the awareness of EU greenhouse agricultural production and its products (fruits and vegetables), among the target countries.
- Increase the perception of EU greenhouse-grown fruit and vegetables as sustainable production and products among the 2 target countries.
- Increase the consumption of EU fruit and vegetables and, therefore, sales and/or exports in the target markets.
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Product sectors:
- Fruit (fresh or dried)
- Vegetables (fresh, chilled and dried) excluding sweetcorn
Target countries:
- Germany
- Spain
Budget
Total
2 012 234
€
EU contribution
1 408 563,80
€
Duration 36
months
Start date
End date