Promotion of European canned and processed fruits and vegetables in Scandinavia and Baltic EU Member States in Internal market (Sweden, Finland, Denmark, Lithouania and Estonia).

The proposal is for promotion of European canned and processed fruit and vegetables in Scandinavia and Baltic EU Member States in Internal market (Sweden, Finland, Denmark, Lithouania and Estonia).

General and specific objectives of the program, its strategy, topics and messages to be disseminated, the selected target countries and target groups, and all of its actions are in accordance with Regulation (EU) №1144/2014of the EC. The objectives: Increase awareness of the intrinsic qualities and characteristics of the Canned and processed F&V, raise its profile and consumption, highlighting the specific features of the agricultural production methods in the Union, particularly in terms of food safety, traceability, authenticity, labeling and nutritional aspects, respect for the environment and sustainability, and the characteristics of Canned and processed F&V, particularly in terms of its quality, taste, diversity, tradition and innovation and to increase new sales in the five target countries.

The action strategy is strongly related to project’s objectives and market analysis results. The action joins together 2 proposing organizations and Greece (Delcof) and Romania (APAR). Each proposing organization had established a wide cultivation network with high quality standards and significant importance to local economies. The activities have been chosen by taking into account the most reliable, up-to-date information and promotional channels that correspond to specific market needs. To this purpose the main characteristics of the target markets (consumer behavior, demand, and distribution network) and the corresponding target groups have been taken into account, in order to achieve the best possible results. Total budget of the proposal: 3.447.249 euro.