Taste Of Europe_India

This programme concerns an information campaign for fresh apples and pears (Conference) in India. These two fruit products are commonly grown in Europe.India, at present, is an exciting market for the fresh produce sector. Fruits and vegetables exported from Europe stand a good potential with Indian consumers in today’s day and age when consumers are focusing more on healthier eating options, while at the same time looking at varieties.The campaign is targeted at Indian professionals in the fruits and vegetables industry, as well as marketing and purchasing managers of high-end retail in several metropolitan cities like Mumbai, Pune (West India), New Delhi (North India) and Bangalore (South India), as well as consumers (families with children in middle to upper income brackets in the selected cities).Campaign actions include relationship management, trade journal advertisements, trade show participation, PR activities, contact days and point-of-sale actions.