European charcuterie Germany Belgium Luxembourg Poland

This promotional programme supporting European charcuterie and delicatessen products is set within the context of promoting the specific know-how and expertise of the European meat sector. Ongoing sectoral changes evident in the companies working within the sector, essentially greater levels of concern for the environment, animal welfare and maintaining the social fabric in rural areas, all represent major attributes and benefits of sustainability which need to be communicated to consumers in target markets. Increasing levels of consciousness in their purchases among European consumers align with the changes in production methods that we are currently witnessing, with the emphasis on traceability, animal welfare, artisan production, environmental-consciousness and a general improvement in terms of nutrition and health. Yet despite all this progress, market analysis highlights a fundamental lack of awareness among both trade and consumer audiences, of the attributes of European and French agricultural products. It is now vital that these specific characteristics are highlighted with a view to increasing awareness among greater numbers of European consumers of the value and merits of charcuterie produced in the very heart of the European Union. This program will also help consumers to integrate charcuterie into a varied and balanced diet, in line with the 4 countries dietary guidelines. This improved knowledge and awareness among the trade and consumers regarding the distinctive attributes of charcuterie products will in turn increase competitive edge and consumption, and in this way increase market share and boost the range of available charcuterie in each of the 4 countries targeted within this programme. It is with this in mind, and to meet these challenges, that FICT undertakes for the first time this information and promotional campaign in four European markets of Germany, Belgium, Poland and Luxembourg.