European Charcuterie United Kingdom

This ambitious campaign will support the European charcuterie sector to maintain and grow its position in United Kingdom, in a post-Brexit context where competition from non-European products is increasing on the UK market.
Indeed, United Kingdom is the first market for European charcuterie. In 2020, European Union exports to UK 454 000 tons of charcuterie for 1 800 000 000 EUROS.
This promotional programme supporting European charcuterie and delicatessen products is set within the context of promoting the specific know-how, expertise and sustainability of the European meat sector. Ongoing sectoral changes in the companies working within the sector, essentially greater levels of concern for the environment, animal welfare and maintaining the social fabric in rural areas, all represent major attributes and benefits of sustainability which need to be communicated to consumers in the target market. Increasing levels of consciousness in their purchases among European consumers align with the changes in production methods that we are currently witnessing, with the emphasis on traceability, animal welfare, artisan production, environmental-consciousness and a general improvement in terms of nutrition and health. Yet despite all this progress, market analysis highlights a fundamental lack of awareness among both trade and consumer audiences, of the attributes of European and French agricultural products. It is now vital that these specific characteristics are highlighted with a view to increasing awareness among greater numbers of UK consumers of the value and merits of charcuterie produced in the very heart of the European Union.
This improved knowledge and awareness among the trade and consumers regarding the distinctive attributes of charcuterie products will in turn increase competitive edge and consumption, and in this way increase market share and boost the range of available charcuterie in United Kingdom.